Buying guides
The quiet math of a good coupon
A discount is only a discount if you were going to buy the thing anyway. Here is the three-question test we use at the desk.
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5 stories
Buying guides
A discount is only a discount if you were going to buy the thing anyway. Here is the three-question test we use at the desk.
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Fine print
A code can expire in three different ways. Knowing which one you are dealing with saves a lot of checkout disappointment.
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Buying guides
Fibre, seams, and the second-winter test: how to tell a good knit from a good discount before you check out.
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Everyday rituals
A twenty-minute exercise for the start of the month, and the only subscription test that has ever stuck for us.
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Fine print
The word “up to” is doing a lot of work. A short guide to anchor prices, single-item examples, and sale maths that flatters the headline.
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